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Chairman and CEO of IAG Loyalty

Organization: IAG Loyalty

Profession: Chairman



Adam Daniels is Chairman and CEO of IAG Loyalty.

Career and education

Adam joined Avios in October 2018 as Chief Commercial Officer

Prior to joining Avios, Adam was Chief Commercial Officer at BA for three years (2015-2018). He also held positions of Chairman of British Airways Holidays, board member of City Flyer and a board member of Avios Group Ltd.

In that role Adam oversaw British Airways' worldwide commercial activity including marketing, pricing and revenue management, distribution strategy, website, call centres and digital strategy, the worldwide sales force and the Frequent Flyer Programme.

Having joined in 1992 on the BA Graduate scheme. Adam worked in Operations and Airport Customer Services at BA before moving to Commercial, he was part of the team that started ba.com and held several other key positions including Head of Call Centres, Head of UK Leisure Sales and Head of Revenue Management.

Before joining British Airways Adam spent a year in Australia after graduating from Durham University with a BA in History and Politics.

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Mentioned together

CEO of British Airways
1 place
Chief Executive Officer of
2 place
Chief Financial Officer at International Airlines Group (IAG)
3 place
Chief Transformation Officer at International Airlines Group (IAG)
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Chairman and CEO at Aer Lingus
5 place
Chief Information Officer at International Airlines Group (IAG)
6 place
General Counsel at International Airlines Group (IAG)
7 place
Chief People, Corporate Affairs and Sustainability Officer at International Airlines Group (IAG)
8 place
Chief Strategy Officer and Chief Executive at IAG Cargo
9 place
Chairman and CEO of Iberia
10 place
Chairman and CEO of Vueling
11 place


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