Description
Relevo is a sports website written in Spanish and based in Madrid. It covers national and international sports, with a focus on Gen Z and millennial audiences.
It is owned by Spanish media group Vocento. It launched on October 6, 2022, after four months of providing editorial coverage on TikTok, Twitch, Instagram, and Twitter.
Content and features
Relevo focuses on sports-related topics. This differs from the trend of diversifying content observed in mainstream Spanish sports websites, such as Marca and Diario As. Relevo claimed to avoid clickbait techniques to attract users.
Relevo's coverage includes a mix of original reporting, videos, and in-depth analysis. Its business model is 'advertising-only'. Vocento stated that it does not expect the project to be EBITDA-positive until 2025.
In the context of sports, the Spanish word "relevo" refers to a member of a team handing off a baton or taking a leg on a relay race competition, such as those typically held in track, cycling, or swimming.
