Oak Furniture Land

Companies

Oak Furniture Land

Oak Furniture Land

Consumer goods

Description

Oak Furnitureland is a British furniture retailer specialising in fully assembled hardwood cabinet and dining furniture, and sofa ranges. The company has stores across the UK, with its headquarters located in Swindon in Wiltshire, England.

History

Oak Furnitureland was launched through its website on Boxing Day, 2006. The company started in 2003 by selling on eBay. It opened a pop-up shop on an airfield in the Cotswolds. Its first store on a retail park was in Chippenham. The company reported a turnover of £85m and a profit of £9.2m in the year to September 30, 2012.

In late 2012, the business moved its national distribution centre to a 302,000 sq ft building in South Marston near Swindon, Wiltshire.

A new Christmas TV advert was launched in 2012, promoting their dining set offering, with the overall theme being "Don't Do This To Nan".

For their Winter Sale 2013 TV advert campaign, the characters of Oak and Acorn were introduced. Oak, played by Stephen Critchlow, was the mature salesman while Acorn, played by Philip Labey, was the comedy relief within this duo.

In an interview with The Sunday Times on 10 January 2015, the firm's then managing director stated that his chain has sales of £194m.

In June 2015, Oak Furnitureland became the principal sponsor and home kit sponsor for association football club Burnley. They ceded their shirt sponsorship space at the Burnley versus Leeds United fixture on 9 April 2016, in place of Burnley FC in the Community — the club's official charity.

Oak Furnitureland received an outstanding achievement award at the 19th annual Sunday Times Fast Track 100 awards in July 2016, and was included in the list for the fifth year, the only company ever to achieve this.

On 29 July 2016, Oak Furnitureland won three Lovedbyparents awards for their Nursery products. These were: Platinum award for Best Cot Bed, Gold award for Best Nursery Furniture Set and Silver for Best New Product to Market 2016.

Retail Week ranked Oak Furnitureland 15th in the UK's top 30 retailers by proportion of online sales.

In October 2018, the company was named in the Sunday Times Grant Thornton Top Track 250 league table for a fifth consecutive year.

Oak Furnitureland was named most memorable brand of the year on TV in 2019, reaching first place in Campaign's ‘Adwatch of the Year’ league.

In June 2020, Davidson Kempner Capital Management bought Oak Furnitureland out of administration.

Rating GlobalENG.biz

Take place
general
№605
general
Take place
area
№55
In rating
Consumer goods
area

Company Persons

Chairman of Oak Furniture Land
1 place

COMPANIES IN ENGLAND


English business portal GlobalEng.biz includes a huge catalog of organizations in England. Here you can easily find all the necessary information about the company. The organization card contains a page with a detailed description of the company's activities, a logo, contact details and a link to the official website of the organization. The reader can also get acquainted with the company's employees, see the latest press releases and news block, as well as which line of the rating the company occupies. Member Rating GlobalEng.biz The business portal is calculated based on the number of mentions in the news of England and posted press releases containing information about the activities of the organization and its achievements. You can also rise in the ranking by publishing vacancies and the number of registered persons. At the same time, the company's representatives can independently see how many times the company's card has been viewed on GlobalEng.biz, as well as promptly correct the information. We pay special attention to the versatility of the "Companies" section. For your convenience, there is a search bar, as well as an industry title. The English business portal is always an up-to-date database of enterprises in England!
Alena Potapova

Development Director
Population
8140731688
Died this year
33497042
Born this year
82408652