The Athletic

Advertising and media

Description

The Athletic is a subscription-based sports journalism website, and the sports department of The New York Times.

It provides national and local coverage in 47 North American cities as well as the United Kingdom. The Athletic also covers national stories from top professional and college sports. The Athletic's coverage focuses on a mix of long-form journalism, original reporting, and in-depth analysis. Its business model is predicated on dis-aggregating the sports section of local newspapers, and reaching non-local fans not reached by a local newspaper.

The Athletic was acquired by The New York Times Company for $550 million in 2022. In July 2023, The Athletic was integrated into The New York Times and replaced its sports department.

Website

https://www.theathletic.com

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Head organization

The New York Times Company

The New York Times Company is an American mass media company that publishes The New York Times, its associated publications, and other media properties. Its headquarters are in Manhatta

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Alena Potapova

Development Director